V&R Advisory & Capital was founded on a straightforward observation: the founders and families who build businesses in the $20 million to $150 million range deserve better than what the market was offering them.
Below that range, business brokers provide basic transactional support but lack the sophistication to navigate complex deal structures, competitive processes, or nuanced buyer negotiations. Above it, investment banks offer institutional-quality execution but rarely give smaller clients the attention their transaction deserves.
V&R was built to occupy that gap. We combine institutional-quality tools, analytics, and process rigor with the personal, senior-level advisory that founder-led companies need and deserve. Every client works directly with our partners, not a junior team learning on your deal.
Based in Michigan with a national reach, we are accessible, responsive, and direct. We pick up the phone. We give honest assessments, not the answers you want to hear. And we treat every engagement as if our own business depended on the outcome, because it does.
Founder & Managing Partner
jrv@vlasicroth.comJeff Vlasic co-founded V&R Advisory & Capital and has led more than 50 transactions for founder and family-owned businesses across healthcare, manufacturing, business services, technology, and food and beverage. His career has spanned emergency medicine, multi-generational family stewardship, and M&A advisory, and the common thread is stewardship: of patients, of his family's legacy, and of the founders and families V&R serves today.
Jeff is a 4th generation member of the Vlasic Group, a multi-generational family office, where he serves as a board director and member of the investment committee. He has watched legacy, succession, and life after a transaction play out across generations of his own family. The questions you are weighing are questions he has lived, not theorized about.
Jeff began his career as an emergency medicine physician, and the ER still shapes how he works: organize complexity under pressure, build trust quickly, and execute a clear plan when the stakes are high. He will not let a client skip past the hard work of defining what success looks like before a process begins, and he will advise against a transaction when that is the right answer.
At V&R, Jeff focuses on sell-side advisory for founder and family-owned businesses, including recapitalizations, management buyouts, and growth capital raises.
Jeff was educated at Johns Hopkins, Georgetown, the University of Michigan (MD), and Indiana University (MBA). He lives in Traverse City, Michigan, with his wife and two young daughters.
Founder & Managing Partner
mgr@vlasicroth.comMichael Roth co-founded V&R Advisory & Capital to do one thing: give founder and family-led businesses the caliber of advisory that the market was not providing them. He has led more than 50 transactions over nearly 30 years, spanning acquisitions, divestitures, recapitalizations, and growth capital raises across technology, healthcare, manufacturing, life sciences, and food and beverage.
Michael has been the seller, the buyer, the operator, and the integrator. Few advisors have that complete view of a transaction. Before V&R, he spent 20 years in technology, ultimately founding and operating three successive companies serving manufacturers, healthcare systems, and private equity-backed platforms.
V&R co-invests alongside its clients, and Michael's own portfolio includes interests in aviation, food and beverage, and technology businesses employing nearly 500 people.
His focus is simple: earn the trust of business owners and their families, and then do the work to deserve it.
Michael holds graduate degrees from Michigan and Central Michigan, is a Certified M&A Advisor, and is NACD Directorship certified. He lives in Orchard Lake, Michigan.
Most advisory firms start with the financials. We start with you. What did you set out to build? What does the right outcome actually look like? Not just the number, but the structure, the timeline, and what happens after close.
The financials are the language of the transaction. The goals, values, and vision behind them are what give those numbers meaning. We work with both.
We are selective about who we work with because we believe the best outcomes come from real alignment between advisor and client. If that sounds like what you are looking for, we should talk.
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